#15: Weekly update on digital private equity

Promising domains, a powerful website and more.

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🔦 Promising assets

Another week, another list of promising assets.

Domains with existing authority:

Buying domains with existing SEO authority can give you a head start. Why?

  • YesAdvertising.com (<$2,000, expires 10/08): the domain of an affiliate network is up for sale. Lovely backlinks from Entrepreneur.com, Mozilla.org, GoDaddy.com. Expect the auction to heat up quite a bit, but if you are into affiliate marketing this domain could help you!

Screenshot from the WaybackMachine. This is what the domain was used for a while ago and where all the backlinks are centered around.

Domains to build a brand on:

Those domains have no SEO authority yet but are great to start something new on.

  • TinyCabin.com (<$2,000, expires in a few hours): tiny houses are a huge trend and meant to stay. Why not build a resource around cabins you can buy or rent?

  • LucidMinds.com (<$200, expires tomorrow): Lucid dreaming is an awesome topic by itself. I could imagine that a powerful blog with instructions how to actually get into the lucid phase (or journaling) could be a great idea.

  • SurvivalExperts.com (<$150, expires 10/10): This domain could enable you to do a lot. From survival tutorials to actually selling survival products. A competitive niche, but an interesting one.

By the way - if you are interested in buying domains:
Go check out Sean’s newsletter who focusses on them (& SEO news)! #notsponsored

Website to buy:

PrimAndPrep.com (approx. $260,000)
Views: 9,912 Watchers: 309

This male grooming blog has already seen 39 bids by now.
So it’s neither cheap, nor unpopular - but still interesting.

🔬 What I like & don’t like:

  • Relatively passive business model in Evergreen niche earning money from ads (via AdThrive) and Amazon Associates.

  • Multiple of approx. 35x net profit is still OK.

  • Good SEO profile (DR41 with >2,900 backlinks) ranking for 136,000 keywords. Generating traffic mostly from the US. Survived recent algorithm updates relatively well.

  • 🙅‍♂️ Website was hacked a while ago.

  • 🙅‍♂️Auction is quite heated, price eventually goes too high.

🌱 How I would grow it:

  • Further keyword research and content.

  • Experiment with different ad providers (e.g., or even direct deals).

  • Add a newsletter and eventually upsell your own or a white-labeled product.

Read on - James is discussing his thoughts on PrimAndPrep.com:


🗞 News & interesting finds

💪 Improve your due diligence skills

  • Learn how to buy websites! 👉 Get early access to my course! It’s far from being done yet, but you might enjoy it already. Price is discounted to $19, while I am still busy building it.

👋 My ask to you

Join our discussion group Website Investing on IndieHackers.com. And if you are not on IndieHackers, share this newsletter with one of your friends!

👌 Quote of the week

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