#18: Weekly update on digital private equity

Another autumn episode. ๐Ÿ‚

Welcome to Dealsflow.com, the newsletter about buying websites and digital assets. Inquiries, feedback, or comments? Reply to this email!

๐Ÿ”ฆ Promising assets

Again, I found a few interesting domains and a website to buy.

Domains with existing authority:

Buying domains with existing SEO authority can give you a head start. Why?

  • ThemeSaga.com (<$11,000, expires today): this site was used to sell Wordpress themes (see Wayback machine). Are you planning to sell Wordpress themes or website templates? This domain has a DR of 83, with 9m backlinks from >3.7k domains. Go for it!

Domains to build a brand on:

Those domains have no SEO authority yet but are great to start something new on.

  • SleepKing.com (<$2,500, expires 11/16): sleep is a tough SEO territory, but if you are eager to conquer it this domain could be great for you.

  • NaturalOil.com (<$1,500, expires 11/16): from CBD oils to vitamin oils. With an average CPC of $1.10 about 500 people search monthly for that exact term (US). And, buckle up, 752K search for CBD oil in the US alone. So this is your domain if you are about to hop on that trend.

  • GrantWriters.com (<$400, expires 11/17): Productized service anyone? Why not build a productized service for writing grants or build a small marketplace listing grant writers for hire?

Websites to buy

Airshare.com ($60,000+ on Flippa)

A marketplace for flight experiences in Australia. The websites earns a commission (10-25% per booking from each partner).

My thoughts:

  • A marketplace, nice - the domain is good, SEO is ok for the stage of the business

  • Based on Wordpress, ok to start with, but might need to be replaced at one point

  • Severely impacted by COVID (at least for the foreseeable future)

๐ŸŒฑ How I would grow it:

  • Full-throttle on performance marketing

  • Expand beyond Australia

๐Ÿ—ž News & interesting finds

๐Ÿ“ˆ Financial markets

As I expect the financial markets to see quite some turmoil in 2021, I have spend some time with constructing my own All Weather Portfolio based on various ETFs (and essentially based on this logic, which goes back to Ray Dalio). My aim was to build a portfolio has an optimized risk/return balance to water potential market hiccups.

Itโ€™s meant to be an investment plan for the long run - where I ideally set up a monthly savings plan to invest into. Here is the result of my โ€œbasicโ€ backtest:

This looks quite promising to me:

  • All Weather Portfolio - Return (p.a.) : 7,49%, Risk: 9,41%

  • Benchmark - MSCI World: Return (p.a.): 9,9%, Risk: 25,41%

My return is only slightly lower, but the risk by far better. Which confirms my initial hypothesis of building a portfolio that has a higher resilience for trouble.

Here are the ETFs and ratios I chose (for educational purposes only):

What are your thoughts?

๐ŸŽ“ Improve your due diligence skills

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๐Ÿ‘Œ Quote of the week

How did you like this weekโ€™s newsletter?

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