#19: Weekly update on digital private equity
Another autumn episode. 🍂
Welcome to Dealsflow.com, the newsletter about buying websites and digital assets. Inquiries, feedback, or comments? Reply to this email!
🔦 Promising assets
Again, I found a few interesting domains and a website to buy.
Domains with existing authority:
Buying domains with existing SEO authority can give you a head start. Why?
Sampleria.com (<$600, ends 11/23): are you thinking about launching or already running your own audio related website? This domain sold sound samples and presents and still has a nice DR. Go have a look!
Domains to build a brand on:
Those domains have no SEO authority yet but are great to start something new on.
Gadgets.org (<$3,000, ends 11/20): I do not need to explain much here, do I?
TravelMania.com (<$3,500, ends 11/21): Oh, this domain shouts travel blog. Prepare yourself for the world travelling again!
RawFoodie.com (<$100, ends 11/25): RawFood is a huge topic among dog owners. Why not build a content side about raw pet food?
Websites to buy
✨ A reader of our newsletter has a business to sell!
WiseCharlie.com (min. $35k)
The Shopify business is selling an amazingly designed card deck to educate business people, teachers, parents, and students about mental models.
The product was initially launched as a pet project in 2018, but then mainly dormant. In 2020, Mihir used his spare time to improve the design, shop, etc., and sold 101 card decks since then - purely organically. However, his personal circumstances changed, which is why he is now looking to sell his business to somebody with marketing skills who can scale the venture. At this point, he has $21,500 of inventory left (about 860 boxes) and is happy to share supplier details upon a potential acquisition.
🌱 How I would grow it?
The product has good early signs of “growth”, respectively “sell-ability”, but it’s still the very early days. So if you believe in educational products, that expand your audience’s mind, this product could be a great fit. For example, if you are a coach, this could eventually be a nice product extension for you.
Other ideas:
experiment (carefully) with paid advertising as the product has a great, visual design and could really speak to the right target audience (especially pre-Christmas)
extend the existing newsletter with 344 subscribers by offering (free) access to mental models and then up-sell readers with the card decks
idea by the founder: build an automated digital mental model education series to compliment the physical card deck and newsletter
Please reach out to Mihir via his email mihirptl89@gmail.com if you are interested and want to learn more about the business.
🗞 News & interesting finds
Josh Pigford sold Baremetrics - a very insightful article about his exit, with actual numbers, totally worth a read.
Tribute Technology sold to Carlyle Group and Vista Equity for more than $1 billion (!). Tribute Technology makes “end-of-life celebrations memorable, meaningful and effortless through thoughtful and innovative technology solutions”.
Many businesses thought they were insured for a pandemic. They weren’t. Most business interruption insurances in the US do not cover losses from COVID. Considering that so many small businesses did not have a lot of cash at hand before the virus, this is an issue. How will the insurance industry respond to the crisis?
📈 Finance & stock markets
I really enjoyed this interview by Cathie Wood on Innovation Investing, Tesla, and Bitcoin. Her ETF ARKK did exceptionally well in recent months.
🎓 Improve your due diligence skills
👉 Get early access to my course on how to buy websites for profit. While I am still actively working on completing the course, you can get early access for $19.
👋 My ask to you
Join our discussion group Website Investing on IndieHackers.com.
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