#4: Weekly update on digital private equity

Deal alerts and interesting finds from this week.

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πŸ”¦ Assets we looked at this week

A French wedding blog ($75,000)

Review the deal on Flippa here. As this is a confidential listing, please contact the listing owner directly.

What looks promising:

  • Interesting niche, well-aged with a good backlink profile

  • strong SEO positioning (e.g. ranking for lucrative keywords)

  • Good monetization potential still on the table (e.g. leads/partnerships)

BUT:

  • Relatively high multiple considering the decreasing net revenues

  • COVID-19 impacted for a while - but when wedding locations will get over requested and scarce, affluent folks might want to travel to stay fancy even more

My verdict: β˜…β˜…β˜…β˜…β˜† (tending to buy)

Evergreen niche, currently negatively impacted, soon rising again. Well-aged, not cheap but promising for everyone interested in the niche.

Exclusive deal (approx. $45,000)

CryptoWeekly.co, which was founded in 2017 in for sale. I got in contact with the founder recently.

In the last 12 months it generated a total of $45,180 and has two revenue streams:

  • Crypto List: digital product with verified contact details of 8,000+ crypto companies.

  • Crypto 100: A list of the 100 most influential people in crypto (sells sponsorships).

What looks promising:

  • πŸ”₯ niche & exciting customer list of people who have spent hundreds of dollars on crypto

  • ranks well for a lot of crypto-related keywords & has consistent traffic

  • Fair multiple

BUT:

  • Newsletter business not included

  • Needs work to update and maintain lists/contact details.

My verdict: β˜…β˜…β˜…β˜†β˜†

Reach out to @KintuLabs on Twitter to learn more.


Would you buy the asset aboveDo you want me to analyze more websites?
Leave your comments on the web version of this article or reach out to me at hi@dealsflow.com.

πŸ—ž News & interesting finds

  • Online Course - How to Buy, Grow, and Sell Small Companies: I finished Ryan Kulp's course last week and liked it. It's not perfect, but a great start to the website buying business. Learn everything you need to build a deal flow pipeline, identify and close opportunities, then turn them into cash cows. If you sign up, I earn a small commission fee.

  • Ahref's published "63 SEO Statistics for 2020" on their blog: fascinating stuff. From average pricing for SEO services to backlink statistics and much more. And another confirmation why buying instead of building websites makes sense: "Only 5.7% of pages will rank in the top 10 search results within a year of publication."

  • KKR invests in Artlist: another major PE deal into a content library with a simple subscription model, similar to Storyblocks.

πŸ’ͺ🏻 Improve your due diligence skills

  • How to value a website: I wrote a basic article on the most popular valuation methods last week. Happy to hear your feedback!

πŸ‘Œ Quote of the week


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