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#4: Weekly update on digital private equity
Deal alerts and interesting finds from this week.
🔦 Assets we looked at this week
A French wedding blog ($75,000)
Review the deal on Flippa here. As this is a confidential listing, please contact the listing owner directly.
What looks promising:
Interesting niche, well-aged with a good backlink profile
strong SEO positioning (e.g. ranking for lucrative keywords)
Good monetization potential still on the table (e.g. leads/partnerships)
Relatively high multiple considering the decreasing net revenues
COVID-19 impacted for a while - but when wedding locations will get over requested and scarce, affluent folks might want to travel to stay fancy even more
My verdict: ★★★★☆ (tending to buy)
Evergreen niche, currently negatively impacted, soon rising again. Well-aged, not cheap but promising for everyone interested in the niche.
Exclusive deal (approx. $45,000)
CryptoWeekly.co, which was founded in 2017 in for sale. I got in contact with the founder recently.
In the last 12 months it generated a total of $45,180 and has two revenue streams:
Crypto List: digital product with verified contact details of 8,000+ crypto companies.
Crypto 100: A list of the 100 most influential people in crypto (sells sponsorships).
What looks promising:
🔥 niche & exciting customer list of people who have spent hundreds of dollars on crypto
ranks well for a lot of crypto-related keywords & has consistent traffic
Newsletter business not included
Needs work to update and maintain lists/contact details.
My verdict: ★★★☆☆
Reach out to @KintuLabs on Twitter to learn more.
Would you buy the asset above? Do you want me to analyze more websites?
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🗞 News & interesting finds
Online Course - How to Buy, Grow, and Sell Small Companies: I finished Ryan Kulp's course last week and liked it. It's not perfect, but a great start to the website buying business. Learn everything you need to build a deal flow pipeline, identify and close opportunities, then turn them into cash cows. If you sign up, I earn a small commission fee.
Ahref's published "63 SEO Statistics for 2020" on their blog: fascinating stuff. From average pricing for SEO services to backlink statistics and much more. And another confirmation why buying instead of building websites makes sense: "Only 5.7% of pages will rank in the top 10 search results within a year of publication."
💪🏻 Improve your due diligence skills
How to value a website: I wrote a basic article on the most popular valuation methods last week. Happy to hear your feedback!
👌 Quote of the week
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