#5: Weekly update on digital private equity

Deal alerts and interesting finds from this week.

Welcome to Dealsflow.com, bringing you up-to-date with what’s been going on in the world of digital private equity. Inquiries, feedback, or comments? Write to us at hi@dealsflow.com.

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πŸ”¦ Assets we looked at this week

Bobblegr.am ($32,285 on Flippa.com)

Personalized Wedding Cake Toppers

πŸ”¬ What we like & don't like:

  • $1,682 net profit per months (19x multiple), 7 years old, 50% profit margins

  • Good niche (lots of $ involved in a wedding)

  • High average order value ($180-200)

  • Good SEO (7.05k backlinks, 3k organic keywords)

  • BUT: dependency from one single supplier πŸ™…

🌱 How we would grow it:

Dedicated paid media strategy (e.g. new channels, lookalike targeting)

Our verdict: β˜…β˜…β˜…β˜†β˜†

We loved the nice (and never thought that cake toppings can be so expensive), but would question the supplier relationship.

Different category, but still interesting: a domain with already existing authority

OrderUp.com ($6,800)

Auction ongoing (click here).

Image of the old business, which ran OrderUp.com

Existing links from Washing Post, Bloomberg, Airbnb and more

πŸ”¬ What we like & don't like:

  • Pretty good existing backlink structure

  • Catchy name and previously used for delivery start-up

  • BUT: You need to invest time and effort to grow this website πŸ™…

🌱 How we would grow it:

Content blog about all-things cooking, kitchen & food, which earns affiliate commissions.

Our verdict: β˜…β˜…β˜…β˜…β˜†

If you are into building websites on your own, this domain can be a great start.

Other deals we found interesting:

Undisclosed SaaS company (details on NickGray.net)
$1,000,000+ ARR, 70% Profit Margin

What are your thoughts?

Leave your comments on the web version of this article or reach out to me at hi@dealsflow.com.

πŸ—ž News & interesting finds

πŸ’ͺ🏻 Improve your due diligence skills

  • Asset vs. Share Deal: Should I buy the whole company or just the assets? Does it make a difference? I just wrote a new article about both options.

  • How to Buy, Grow, and Sell Small Companies: Take the course by Ryan Kulp. I did too and like it.

  • Recommendation by Shiva (owner of Chainfuel.com) in our new group on IndieHackers: β€œPrices in auctions [on Flippa.com] end up usually on the higher side. Look for neglected projects that still have good activity from users. This will be the most profitable as you can negotiate a better deal.

πŸ‘Œ Quote of the week

It's waiting that helps you as an investor, and a lot people just can't stand to wait. If you didn't get the deferred-gratification gene, you've got to work very hard to overcome that. Charlie Munger

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