#6: Weekly update on digital private equity

Deal alerts and interesting finds from this week.

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🔦 Assets we looked at this week

This week I am about to finalize the purchase of a new content site. Stay tuned for updates on what I do to grow this asset.

ParmesanCheese.com ($6,000 on GoDaddy.com)

The domain is available via GoDaddy Auctions.

🔬 What we like & don't like:

  • 18 years old

  • Ends at 7/28/2020 10:46 PM (CEST)

  • Ahrefs (US): avg. monthly search volume 32K

🙅 You need to put time and effort into this. Auction gets quite heated currently.

🌱 How we would grow it:

  • Sell premium high-end cheese (D2C)

  • Enjoy taking business trips to Italy to do local research

Our verdict: ★★★★☆

Science for Sport ($600,000 on Flippa.com)

An online learning resource for all things related to sports science.

🔬 What we like & don't like:

  • 3 years old, $17,720p/month net profit (33x multiple)

  • Has not suffered from recent Google algorithm updates (quite the opposite)

  • Digital product (e.g. courses) with great scalability

  • Great SEO strength (UR 36, DR 55 with 28,500 backlinks)

🙅 niche gets increasingly competitive

🌱 How we would grow it:

By monetizing the community and improving cross- and up-sells among existing customers.

Our verdict: ★★★★☆

We really like the scalability and SEO strength. A very promising asset!

What are your thoughts?

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🗞 News & interesting finds

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👌 Quote of the week

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