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🙌 I bought a new content site this week
After a few days of negotiation, I was able to secure a lovely content site for a monthly profit multiple of 21x. The site is currently monetized via Amazon affiliate links (yes, I factored in the drop in commission rates) and Display ads, saw a lovely growth during recent Google algorithm updates.
What will I do first?
Technically, I don’t need to do anything, but sit and wait until 21x months are over.
While I am waiting for the migration process to finish, I thought about what to do next in order to recoup my initial investment even quicker:
Conduct basic on-page SEO optimization (via Ahrefs.com)
Analyze and improve the page speed of the website (via GTMetrix.com)
Review the Amazon affiliate link placements and optimize UX (not sure how yet)
Find a writer and slowly add more content (via Upwork.com)
Optimize the internal linking to let the SEO juice flow more nicely (manually)
Replace/add a different affiliate program to increase revenue per user (manually)
What else would you do?
🔦 Promising assets
This week I was busy finalizing my recent deal and migrating the acquired website to my servers. So this section is a bit shorter as usual.
StopDrinking.com (currently at $4.050, ending in a few days) - why not start a digital version of Alcoholics Anonymous? ✋🍷
AuditService.com (currently at $335, ending in a few days) - why not start a productized service on auditing things? For example, audit my website, audit my UX, audit my books?
HowToFixIt.com (currently at $95, ending today) - Why not offer repair manuals. Could be a YT channel or tutorial website!
None this week. The ones we looked at were not good enough to be presented here, unfortunately.
🗞 News & interesting finds
🔥 Build a Website or Buy One that's Already Working: Great podcast with Mark Webster from AuthorityHacker.com and Dom Wells from Onfolio.co.
💪🏻 Improve your due diligence skills
Due diligence checklist for buying a website: I wrote a new article on what to look for when buying a website.
How to buy an undervalued business on Flippa.com: A week old, but still kind of fresh from the press.
👋 Join our group on IndieHackers.com
Join our discussion group Website Investing on IndieHackers.com. And as I am the only one posting there currently - help me out! Share your experiences with the group!
👌 Quote of the week
Hᴇʀᴏ Jᴏᴜʀɴᴇʏ | Online Automated Business @HeroJourneyOnHow to get rich 101: Distribute value at scale.
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